iWire has a range of add-on components to make your web site work hard for your organisation.
Online Forum
An online forum allows users to log into your web site and ask questions about industry/profession related problems. It also allows other people that may have experienced similar problems to answer their questions. In affect, creating an online community or a mastermind group.An online forum can be a very powerful tool for creating 'stickiness' in a web site. 'Stickiness' is referred to as the means of keeping people on your web site for long periods of time. The forum is also self maintaining, meaning that users are the ones moderating your forum, leaving time for you to get on with your business.
Creating a place for people to ask and answer questions in your industry/profession enforces branding by displaying your logo whenever a solution is seeked. Thus providing the impression that when they have a problem you will provide the solution.
It also provides a means of collecting information about your users and storing it in a database for future lead generation.
Auto Responder
Auto responders can be applied in various forms to automate reponses based on the subject of an email being received. For example if you had a survey that had been filled out by someone visiting your web site, you may have given them four or five options in a particular part of the survey. Depending on which option they have selected will depend on what automatic reponse is sent back.For example, you may ask, "What is keeping you from buying our product?' If the user selects 'Option X' you may have an automatic response dealing with their specific reason why they are reluctant to purchase your product.
Tell-A-Friend
The "Tell-a-Friend" application is a brilliant marketing tool that allows people visiting your web site to simply fill in a simple form on your web site with their and their friends name and email address. When they click on the submit button a detailed and personalised message is sent to their friend outlining the benefits of your web site.Auto-Content Scheduler
An Auto-Content Scheduler will give you the ability to simply drop content into your web site and have it automatically appear at specified time intervals. All previous material will go into and archives section for reference purposes. A great tool for mananging newsletters or article releases.Survey
The survey tool provides interactivity with your customers using your web site as the medium.
